Slow Loading Websites and Their Impact on Visitors

Your website serves as a gateway for potential clients and customers to discover your services and products. It is essential to have a website that functions properly and is able to handle all of the content you wish to display and the amount of traffic you might receive. There is so much at stake that if your website does not perform as desired, and the clients might just leave your website and head towards the competition. This not only is money out of your pocket but it makes your competition stronger. That is exactly why you need to have a website that loads quickly. If you don’t have such a site, you are sure to see a rather drastic loss of visitors.

Ever since the creation of the Internet and mobile technology, the average attention span has continued to shrink. In fact, the average attention span currently sits at six seconds. This is a only second longer than the average attention span of a goldfish…think about that for a moment. This just paints a rather stark picture as to how quickly individuals want their information presented to them. In the Internet world, there are always other options available, so if your website does not load quickly, a visitor is just going to back out and look for another option. This can cause a drastically negative impact on your website. Slow loading websites send the visitors away, even if the content that eventually loads is worthwhile and quality. If you have a slow-loading website, you need to determine what is causing the slow load time and what you can do to go about correcting it.

For starters, you need to look at the page elements on your site. If the website you are using has an assortment of graphics, GIFs, videos and other content loading right on the front page, that may be the reason your website is not loading quickly. All of the information must be sent to the visitor’s browser, and unless they have both a quick connection and fast computer, it might result in a significant slow down in loading time. Should this prove to be the case, you need to streamline your website and correct the problem as quickly as possible.

However, if your website does not have the overabundance of content and graphics on the front page, the problem could be with your hosting. A host’s server should never be the reason your website is not loading quickly. If it is, it is time to move your website over to a different service provider. A company that is able to ensure your website always loads quickly and smoothly is going to ensure that you have a website that visitors are always able to reach, day or night.